To our valued partners, distributors, and customers worldwide,
1. MIPOW's Legitimate Right to Use the "KINGBULL" Product Line
MIPOW independently researched, developed, mass-produced, and launched onto the global market a product line of tempered glass screen protectors, phone cases, and phone accessories under the KINGBULL trademark since 2018. KINGBULL is an official product line under the MIPOW brand and has been continuously marketed commercially from 2018 to the present.
All KINGBULL products have been lawfully customs-cleared for import into Vietnam through official customs procedures for many years. The products are currently distributed exclusively in Vietnam by HANG DANG TRADING SERVICE MANUFACTURING COMPANY LIMITED (HDGROUP), together with retail partners and on major e-commerce platforms in Vietnam.
There is substantial third-party and market evidence demonstrating that.: numerous leading technology media outlets, both global and Vietnamese, have published public articles confirming that MIPOW has used "KINGBULL" as the official name for this product line (tempered glass, phone cases, camera lenses, and phone accessories) since 2018. Combined with historical advertising materials, archived content on media, press, and e-commerce platforms, storefront images, import-export records, and distribution agreements, a complete chain of evidence confirms that MIPOW holds prior rights established through continuous commercial use and has established brand recognition for KINGBULL in the Vietnamese market since 2018.
2. MIPOW's Position on the Registration of the "KINGBULL" Trademark in Vietnam
Orio Trading Service Company Limited
Tax Code: 0317102480
Address: 24/30 Vo Van Hat, Long Truong Ward, Ho Chi Minh City, Vietnam.
Email: xulykhieunai.orio@gmail.com
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Orio Trading Service Company Limited (Orio) purchased MIPOW KINGBULL products from HDGROUP in October 2025, and in parallel, Orio filed an application for, and was granted, a protection title for the "KINGBULL" trademark in December 2025 in Vietnam. However, Orio has never manufactured or traded any similar tempered glass, phone case, or phone accessory products, and had never engaged in any actual commercial activity relating to these product categories prior to 2025.
Timeline Comparison: MIPOW began manufacturing and commercially selling KINGBULL-branded products on a large scale globally, including in Vietnam through HDGROUP, starting in 2018 โ far earlier than the December 2025 grant date of the KINGBULL trademark registration held by Orio.
On that basis, MIPOW considers that Orio registered the trademark in bad faith and engaged in acts of unfair competition.
Specifically:
โขย ย ย ย ย ย According to MIPOW's records, Orio has repeatedly sent complaints and emails to HDGROUP and its retail agents and partners on the Shopee platform, affecting and disrupting the business operations of MIPOW and HDGROUP.
โขย ย ย ย ย ย Orio has proposed that HDGROUP license or assign the KINGBULL trademark that Orio had only just registered in 2025, at an "exorbitant" price.
3. MIPOW's Commitments
MIPOW reserves all rights and legal remedies under Vietnamese law, international law, and the relevant international treaties. MIPOW and HDGROUP will pursue all appropriate legal measures (including, but not limited to, (i) filing a lawsuit against Orio before the competent court, (ii) filing a petition to invalidate the trademark registration to invalidate the KINGBULL trademark registration obtained by Orio in 2025, and (iii) requesting Vietnam's market surveillance authorities to conduct inspections and investigate the matter to clarify the matter), in order to protect the intellectual property rights, commercial reputation, and lawful rights and interests of MIPOW and its network of partners, distributors, and customers worldwide.
MIPOW is committed to fully complying with Vietnamese law, international law, and international treaties relating to intellectual property rights. We will proactively, transparently, and rigorously address all matters relating to intellectual property rights and the right to use the "KINGBULL" product sub-brand name, so as to safeguard the lawful rights and interests of all parties concerned.
MIPOW continues to protect the interests of consumers, partners, distributors, and its network of authorized retailers worldwide, while maintaining the quality standards and values that have built the brand's reputation over more than a decade.
This also marks a milestone for a new phase of development โ STRONGER AND MORE MODERN โ for MIPOW. In the period ahead, we will launch a new identity system for our premium protection product line, with a modern, powerful, and globally minded orientation, ready to accompany the next generation of mobile devices.
We sincerely thank our customers, partners, and distributors for their continued trust and partnership with MIPOW. In particular, MIPOW gratefully acknowledges the professional, responsible, and dedicated cooperation of HDGROUP โ MIPOW's exclusive distribution partner in Vietnam โ in providing information and documentation and supporting MIPOW in protecting its intellectual property rights, thereby helping to strengthen the foundation for the sustainable development of the MIPOW brand in Vietnam and in international markets.
Your trust and partnership are the driving force for MIPOW to continue to innovate, develop sustainably, and continuously enhance the value we deliver to customers around the world."
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Yours sincerely,
CEO & Founder MIPOW