MIPOW Introduces Three New BRUSGO™ Sonic Toothbrushes: i4-mini, i4-Snap and i4-Snap Miffy Special Edition

The new BRUSGO™ (BRUSH GO) collection brings ultra-slim design, travel-ready convenience and expressive style to everyday oral care.

USA — August 2026 — MIPOW today announced the latest additions to its BRUSGO™ (BRUSH GO) oral care series: the BRUSGO i4-mini, BRUSGO i4-Snap, and the new BRUSGO i4-Snap Miffy Special Edition.

Built around the BRUSGO philosophy of “Brush & Go,” the new collection reflects MIPOW’s approach to modern oral care: making everyday brushing simpler, more portable and more enjoyable through thoughtful product design, sonic cleaning technology and distinctive lifestyle aesthetics.

Rather than treating an electric toothbrush as something that stays in the bathroom, BRUSGO is designed around modern life — from everyday routines at home to the office, gym, weekend trips and international travel.

BRUSGO i4-mini — Small in Size. Ready to Go.

Designed for maximum portability, the BRUSGO i4-mini brings sonic oral care into an exceptionally compact and lightweight format.

Its slim profile makes it easy to carry in a handbag, backpack, office bag or travel kit, giving users a convenient brushing solution wherever the day takes them.

Despite its compact design, i4-mini delivers the essential BRUSGO experience with sonic cleaning performance, multiple brushing modes, long-lasting battery performance and a water-resistant design.

Available in a selection of fresh, lifestyle-inspired colors, the i4-mini is designed for users who want their everyday essentials to be as stylish as they are practical.

BRUSGO i4-mini — Small Brush. Big Clean. Ready to Go.

BRUSGO i4-Snap — Designed to Brush. Made to Travel.

The new BRUSGO i4-Snap combines BRUSGO’s ultra-slim toothbrush design with a more complete everyday and travel experience.

Engineered around convenience and portability, i4-Snap is designed to move effortlessly between the bathroom, office and travel bag while maintaining the cleaning performance expected from a modern sonic toothbrush.

With high-frequency sonic movement, three brushing modes, long battery life and an IPX7 waterproof design, i4-Snap delivers a simple yet effective oral care experience without unnecessary complexity.

Its minimalist silhouette and carefully selected color combinations further transform the traditional electric toothbrush into a personal lifestyle accessory.

BRUSGO i4-Snap — Snap. Brush. Go.

BRUSGO i4-Snap Miffy Special Edition — When Everyday Oral Care Meets an Icon

Completing the new collection is the BRUSGO i4-Snap Miffy Special Edition, bringing the instantly recognizable charm of Miffy to BRUSGO’s modern oral care design.

The special edition combines the functionality and portability of i4-Snap with exclusive Miffy-inspired visual details, creating a toothbrush designed to feel personal, collectible and giftable.

Rather than simply placing a character on an existing product, the Miffy Special Edition is conceived as a lifestyle collaboration — bringing warmth, personality and playful design into an everyday routine.

It is created for Miffy fans, design-conscious consumers, families and anyone looking for an oral care product that feels less clinical and more personal.

BRUSGO i4-Snap Miffy Special Edition — Brush with a Little More Joy.

One BRUSGO Family. Different Ways to Brush & Go.

The three new products expand BRUSGO into a broader lifestyle-oriented oral care collection.

i4-mini focuses on ultra-portability and simplicity.

i4-Snap balances everyday performance with travel-ready design.

i4-Snap Miffy Special Edition adds an expressive and collectible dimension to the BRUSGO experience.

Together, they reflect a simple idea behind the brand:

Brush Smart. Smile More. Go Anywhere.

“BRUSGO was created around a very simple thought: oral care should naturally fit into the way people live today,” said a MIPOW spokesperson. “With i4-mini, i4-Snap and the Miffy Special Edition, we are bringing together portability, technology and design to make something as ordinary as brushing your teeth feel simpler, more personal and more enjoyable.”

Designed for Individuals — and for Families

Alongside the individual products, BRUSGO is also introducing new multi-pack options designed to make modern sonic oral care more accessible to households.

Selected BRUSGO models will be offered as a Double Pack, featuring two toothbrushes in two colors, as well as a Family Pack, featuring three toothbrushes in three colors.

The new formats are designed to provide better value while allowing couples, parents, children and family members to easily identify their own toothbrush by color.

2 Brushes. 2 Colors. Better Together.

3 Brushes. 3 Colors. More Smiles.

Availability

The new BRUSGO i4-mini, BRUSGO i4-Snap and BRUSGO i4-Snap Miffy Special Edition are planned for availability through MIPOW and BRUSGO online channels, selected marketplaces, retailers and distribution partners.

Availability, colors, bundles and pricing may vary by market.

About BRUSGO™ (BRUSH GO)

BRUSGO™ (BRUSH GO) is MIPOW’s innovative oral care brand series, inspired by the idea of “Brush & Go” — making daily oral care simpler, smarter and easier to enjoy anywhere.

Combining MIPOW’s expertise in product design, technology and portable lifestyle innovation, BRUSGO develops modern oral care products that balance performance, simplicity, portability and style.

The BRUSGO collection includes sonic electric toothbrushes, specialized brush heads, travel-friendly accessories and oral care solutions designed for individuals and families at home and on the go.

About MIPOW

MIPOW is a consumer lifestyle technology brand focused on combining thoughtful industrial design, practical innovation and everyday usability.

Across personal technology, charging, mobile accessories and lifestyle products, MIPOW develops products designed to make modern everyday experiences simpler, smarter and more enjoyable.

Media Contact

MIPOW / BRUSGO Marketing & Communications
Website: MIPOW Official Website www.mipow.com 
Media & Distribution Inquiries: info@mipow.com

BRUSGO™ — Brush Smart. Smile More. Go Anywhere.