MIPOW Introduces IRONBULL, the Next Generation of KINGBULL

From King to Warrior: After more than eight years, MIPOW evolves KINGBULL into IRONBULL, marking a new chapter for its premium device protection business.

USA — August 2026 — MIPOW today announced the evolution of KINGBULL into IRONBULL, introducing a new brand identity and an expanded vision for its premium protective accessories for smartphones, tablets and laptops.

After more than eight years in the market, KINGBULL has built its reputation around quality, durability and carefully engineered protection. With IRONBULL, MIPOW is carrying that foundation forward while setting a higher standard for materials, protection technology, precision engineering and industrial design.

This is more than a name change.

It is the evolution of a legacy.

KINGBULL represented the King — established, proven and recognized.

IRONBULL represents the Warrior — stronger, tougher and built to move forward.

The transition reflects MIPOW’s ambition to take what KINGBULL has established over the past eight years and build a new generation of protective products designed around the increasingly sophisticated devices consumers carry every day.

From KINGBULL to IRONBULL

IRONBULL inherits the core values that defined KINGBULL while introducing a broader and more premium approach to device protection.

The brand will focus on three fundamental principles:

QUALITY. EXCELLENCE. DURABILITY.

Every IRONBULL product is designed to deliver more than basic protection.

From premium tempered glass and precision camera lens protectors to stylish protective cases, IRONBULL combines high-impact protection with refined materials, precise device compatibility and designs created to complement — rather than conceal — the original character of each device.

The result is protection that feels as considered as the technology it protects.

Protection Without Compromise

Modern smartphones, tablets and computers have become increasingly sophisticated in both engineering and design. IRONBULL believes the accessories protecting them should meet the same expectations.

The new generation of IRONBULL products will emphasize:

Advanced Protection — Engineered to help protect devices against everyday drops, impacts, scratches and wear.

Precision Engineering — Designed around exact device dimensions, controls, cameras, displays and functional details for precise compatibility.

Premium Materials — Carefully selected glass, metals and protective materials developed for durability and long-term performance.

Refined Touch & Experience — Protection designed not only to perform, but also to preserve the smooth, premium interaction users expect from their devices.

Design Integrity — Minimal, sophisticated aesthetics that complement the original design language of smartphones, tablets and computers.

Building a Premium Protection Ecosystem

IRONBULL represents a broader vision than a single category of accessories.

Moving forward, MIPOW plans to develop IRONBULL as a complete premium device protection ecosystem, spanning smartphones, tablets and laptops.

The portfolio will include:

• Premium tempered glass screen protectors
• Camera lens protection systems
• Protective smartphone cases
• Tablet protection
• Laptop and premium computer protection
• Future protection technologies and accessories

This expanded ecosystem will allow IRONBULL to deliver a consistent combination of protection, precision and design across the devices consumers use every day.

Protecting More Than the Device

At the heart of IRONBULL is a simple belief:

Protecting a device is not only about protecting the hardware. It is about protecting the experience.

Consumers choose premium smartphones and computers not only for their technology, but also for their materials, appearance, feel and the role those devices play in their everyday lives.

IRONBULL therefore approaches protection differently.

A screen protector should protect without compromising clarity or touch.

A camera lens protector should provide additional defense without diminishing imaging performance or disrupting the original camera design.

A protective case should provide confidence against everyday impact while preserving the beauty, ergonomics and identity of the device underneath.

That balance between strength and sophistication defines the next generation of IRONBULL.

From King to Warrior

The evolution from KINGBULL to IRONBULL marks a new chapter, but not a departure from the past.

KINGBULL created the foundation.

IRONBULL builds upon it.

The values, product experience and commitment to quality developed over more than eight years remain at the core of the brand. IRONBULL takes that legacy forward with greater ambition, a stronger identity and a broader vision for premium device protection.

From King to Warrior.

From KINGBULL to IRONBULL.

IRONBULL does not simply inherit a legacy.

It elevates it.

About IRONBULL

IRONBULL™, the next generation of MIPOW KINGBULL, is MIPOW’s premium device protection brand for smartphones, tablets and laptops.

Built around the philosophy of Quality, Excellence & Durability, IRONBULL develops premium tempered glass, camera lens protectors, protective cases and device protection solutions that combine advanced protection, precision engineering and sophisticated design.

IRONBULL is created for users who expect protection to preserve not only their devices, but also the experience, aesthetics and craftsmanship that made those devices worth protecting.

About MIPOW

MIPOW is a consumer lifestyle technology brand focused on combining thoughtful industrial design, practical innovation and everyday usability.

Across personal technology, mobile accessories, charging, device protection and lifestyle products, MIPOW develops products designed to make modern technology more functional, personal and enjoyable.

MIPOW IRONBULL™

DEFINING STRENGTH. DEFINING VALUE.

QUALITY · EXCELLENCE · DURABILITY